I was on contract with this $2B IT consulting company for two years and completed dozens of projects. The most significant was a complete rewrite of their corporate proposal template for use with all sales opportunities. I created that 132-page document and a database of plug-in content components to allow their sales representatives to quickly produce custom proposals for their unique client requirements while still enforcing the corporate messaging and tone. Unfortunately, I cannot publish that proprietary document. I can, however, share excerpts from it upon request.
I was also hired by Microsoft, through Compucom’s co-op marketing budget, to create marketing documents, presentations, and web content.
Here are a few of the marketing materials I created that I am allowed to share:
Microsoft Exchange Brochure
Whitepaper — Mind the Gap
Microsoft Enterprise Agreement Brochure content
One of the fastest-growing technology companies serving the federal government, Mind Over Machines needed to create an Employee Manual for business and legal reasons, but CEO Tom Loveland wanted a document that inspired loyalty and dedication from his employees. One hundred and twenty five pages later, I delivered exactly that. His excitement with my work led to additional jobs writing the company’s website content, executive bios, press releases, and a communications document to employees of company they acquired. Here are samples from that manual and the employee communication, both capture Tom’s tone and style:
Employee Manual Intro
Merger Overview Document
As Director of Marketing & Communications for a $6B business unit of this Fortune 500 IT Services company, I created many marketing documents in addition to leading project teams that redesigned the corporate intranet. Here are a couple:
Employee Manual — ACS Communications Guide for Acquisitions
Corporate Newsletter — ACS Today
This is a start-up non-profit that will serve as an incubator of small businesses in disadvantaged communities. I created the organization’s Capability Statement to be used in procuring funding from federal and state agencies as well as private sources.